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Computer Graphics are used to advertise video games for several reasons. The main reason advertisers use computer graphics to show off the game is because it is the most accurate representation of the actual game, this makes the audience see what the finished game will feel like.Game Cover
Digital graphics are used on game covers to attract people to it. The cover also shows the 'feeling' of the game, meaning it shows what the game will be like if you play it. It does this by showing what part of the environment will be like, maybe the cover will show a main character or npc's etc.
Cover for Gears of War 3. |
Logo's
Video game logo's use computer graphics because it is easy to generate and easy to change/alter during development. Also it is very easy to duplicate for multiple uses, like in advertisements, for in-game uses or for sequels in the series. The logo below was used for The Elder Scrolls V: Skyrim, but there was also a very similar logo used for The Elder Scrolls III: Morrowind.
Logo for The Elder Scrolls V: Skyrim. |
Text/Subtitles
Text is made by digital graphics, this is so they can get the right font, size, colour etc. The text also has to fit with the theme and setting of the game, for example if the game is set in a futuristic environment you might want a more futuristic look like this.
Futuristic text example. |
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